Because the takeaway here is that, for whatever reason, the VeloElite Carbon Wide 50s are superb, and I’d wager you too would find the same and would struggle to find a nicer riding set for the money.

And speaking of which, Carbon Wide 50mm wheels with lower-tier DT Swiss 350 hubs come in at £950, with the major concession weight: a still very decent 1,555g. Now that really is a bargain