George Fox – Brand Ambassador
George Fox is a passionate British cyclist with a strong background in time trials and road racing. Over the years, George has achieved impressive results, including breaking a 35-year-old 10-mile time trial record with a blistering time of 18 minutes and 41 seconds. He also won the 2024 National Road Bike TT Championships with an innovative approach.
Off the bike, George dedicates his time to helping other riders improve their performance. As the founder of George Fox Cycling Solutions, he specialises in bike fitting and coaching, using extensive experience and data-driven techniques to make cyclists faster and more comfortable. He’s worked with riders at all levels, from beginners to national champions and even Olympians.
George’s partnership with VeloElite has been instrumental in choosing top-performing carbon wheels for time trials and triathlons. His hands-on approach and attention to detail ensure these wheels meet the real-world needs of riders.
As a VeloElite ambassador, George combines his racing experience and technical expertise to promote equipment that genuinely enhances performance. Whether you’re racing against the clock or riding for fun, George’s insights help make the difference.
Mikey Mottram – Brand Ambassador
Mikey Mottram is an elite gravel cyclist who began competing in the discipline in 2020 after several seasons with UCI teams in the UK and Europe.
His recent results include 11th and 12th places at the renowned Traka 360 and the Rift, alongside multiple top 10s in UCI gravel races and podiums in prestigious UK events like Battle on the Beach, Raiders, and Dirty Riever. Mikey also excels in road cycling, having won the 2023 Road Bike Time Trial Championships.
In 2025, he will continue to pursue gravel racing while balancing it with running and tackling adventurous challenges and competitions.
Josh Brown – Brand Ambassador
Josh is a former UCI Continental level rider, who has turned to gravel for 2025.
He spent 2 years with Team Novo Nordisk Development, racing everything from crits in the USA to stage races in Bulgaria.
For 2025, he is going to be travelling and racing UCI series gravel in Europe, with the aim of qualifying for gravel World Championships, as well as mixing it up with some road racing on the UK domestic scene.
Kobe Godts – Brand Ambassador
Kobe is a former UCI Continental rider for 3 years with Team Novo Nordisk Development. With Team Novo Nordisk he raced in whole Europe to stage races and crits in the USA.
For 2025 Kobe is going back to a local Belgium team to race local and pro kermesse races and some interclubs. The goal for 2025 is to get the best out myself in combination with my studies and get better with te best possible results.
Oli Bates – Brand Ambassador
‘Oliver is a former Elite Road Racer who transitioned to the world of triathlons in 2021. In just six months, he completed his first Ironman race in an impressive time of 8hours 53mins, finishing 3rd Overall and earning a coveted spot at the Kona World Championships. Throughout his journey, he’s also set multiple bike course records showcasing his dedication and competitive spirit.
Looking ahead to 2025, Oliver will be competing in some of the top triathlons across the UK, aiming to secure his Professional License. He’ll also be going back to his roots and participating in local cycling events. Be sure to keep an eye out.
When Oliver is not training, he is an Ironman U Certified Coach, committed to helping new and experienced triathletes unlock their full potential.’
